Privacy policy

Last updated: June 2026

At BlocksRacer, we believe you should always know what happens to your personal information. No confusing legal jargon, no hidden agendas, just a straight, honest explanation of what we collect, why we need it, and how we keep it safe.

Our store runs on Shopify, which helps us deliver a smooth and secure shopping experience. If anything in our general Terms of Service conflicts with this Privacy Policy regarding your personal data, this Privacy Policy takes precedence.

By using our website, you agree to the collection and use of your information as described below.

1. What Information We Collect

When we say "personal information," we mean anything that can reasonably be linked back to you. Here's what we may collect depending on how you interact with us:

Information you give us directly. When you place an order, create an account, or get in touch with our support team, we collect details like your name, email address, phone number, billing and shipping address, and payment information needed to process your transaction securely. If you contact us, we'll keep a record of that conversation too.

Information we collect automatically. When you browse our store, we automatically pick up some basic technical details, such as your IP address, browser type, device information, and how you navigate our pages, including what you view or add to your cart. This helps us understand how our store is being used and how we can improve it.

Session and usage analytics. We use Microsoft Clarity and Google Analytics to log and analyse all sessions on our website. These tools record how you interact with our store, including page views, clicks, taps, mouse movements, scrolling activity, time spent on pages, and general navigation patterns. Microsoft Clarity may capture session replays and generate heatmaps of user activity, which help us identify usability issues and improve the shopping experience. Google Analytics helps us measure traffic, understand where our visitors come from, and see which parts of the store perform well. These tools collect data through cookies and similar technologies, and the data they gather may be processed by Microsoft and Google on their own servers in accordance with their respective privacy policies. For more information, see the Microsoft Privacy Statement and the Google Privacy Policy. You can opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on.

Information from third parties. Sometimes we receive information from trusted service providers like Shopify or business partners who help us run our store and manage our advertising.

2. Why We Need Your Information

We only collect what we actually need. Here's what we use it for:

To fulfil your orders. Processing your payment, shipping your kit, and sending you tracking updates so you always know where your build is.

To improve your experience. Remembering your preferences, setting up your account, and helping you discover kits you'll love.

To understand how our store is used. Analysing session data from Microsoft Clarity and Google Analytics to see how visitors interact with our site, spot problems, and make the store faster and easier to use.

To keep things secure. Screening for fraudulent activity and keeping your account and our store safe.

To communicate with you. Answering your support questions and, if you've opted in, sending you emails about new releases, drops, and promotions.

To meet our legal obligations. Keeping certain records as required by law or responding to official legal requests.

3. Who We Share Your Information With

We do not sell your personal information. Full stop. We only share it with trusted parties who help us run BlocksRacer:

Shopify. They host our store and handle much of the backend processing that keeps everything running smoothly.

Analytics Providers. We share usage and session data with Microsoft (through Microsoft Clarity) and Google (through Google Analytics) so they can provide us with analytics, session recordings, and site performance insights. These providers may also use the data they collect in accordance with their own privacy policies.

Service Providers. Companies that support us with shipping, payment processing, customer support, and site analytics.

Marketing Partners. We may work with partners to show you relevant ads on other platforms based on your activity on our site. You can opt out of targeted advertising at any time, just let us know.

With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt-out of those uses  here .

Legal Authorities. If required by law, a court order, or a lawful government request, we may be required to share certain information to protect rights or ensure safety.

4. Our Relationship with Shopify

Because BlocksRacer runs on Shopify, they also collect and process some of your data to keep the platform running securely and efficiently. Shopify may use this data to improve their services across the stores they host. For the full picture on how Shopify handles your data, you can review the Shopify Consumer Privacy Policy Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

5. Your Rights & Choices

It's your data, so you're in control. Depending on where you live, you have the right to:

Access. Request a copy of the personal information we hold about you.

Correct. Ask us to fix any inaccurate or outdated details.

Delete. Request that we erase your personal data from our systems.

Opt Out. Ask us to stop using your data for targeted advertising purposes. You can also opt out of Google Analytics tracking with the Google Analytics Opt-out Browser Add-on, and manage cookies through your browser settings to limit analytics tracking generally.

If your browser uses the Global Privacy Control (GPC) signal, we automatically treat that as an opt-out of targeted advertising, so no action is needed on your end.

To exercise any of these rights, simply email us at support@blocksracer.com. To stop receiving promotional emails, just click the "unsubscribe" link at the bottom of any marketing email from us.

6. For European Union & UK Residents

If you are based in the EEA or the UK, you have additional rights under applicable data protection law. You can object to how we process your data, ask us to restrict certain uses, or withdraw any consent you've previously given. Where required, we will ask for your consent before setting analytics cookies such as those used by Microsoft Clarity and Google Analytics.

Please note that your data may be transferred outside of Europe, for example to the United States or Canada, for processing. When this happens, we rely on approved legal mechanisms such as Standard Contractual Clauses to ensure your data remains protected to the same standard.

7. How We Keep Your Data Safe

Protecting your information is something we take seriously. We use industry-standard security measures to safeguard your data against unauthorised access, loss, or misuse.

That said, no system connected to the internet can be guaranteed 100% secure. We ask that you also take care when sharing sensitive information online. We only retain your personal data for as long as it is genuinely needed to manage your account, fulfil your orders, or comply with our legal obligations. Once it's no longer needed, we delete it.

8. Children's Privacy

BlocksRacer is a store for general audiences. We do not knowingly collect personal information from anyone under the age of 16. If you are a parent or guardian and believe your child has shared their information with us, please contact us immediately at support@blocksracer.com and we will delete it without delay.

9. Links to Other Websites

Our store may occasionally contain links to third-party websites. Once you leave BlocksRacer, this Privacy Policy no longer applies. We are not responsible for the privacy practices of other sites, so we encourage you to read their policies before sharing any personal information.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or to keep up with new legal requirements. When we do, we'll update the "Last updated" date at the top of this page. We encourage you to check back occasionally to stay informed.

Questions or Concerns?

We're always happy to help. If you have any questions about this Privacy Policy or want to exercise your privacy rights, reach out to us anytime:

BlocksRacer support@blocksracer.com